contact us

Use the form on the right to contact us.

3764 NW 124th Ave.
Coral Springs, FL 33065 

(954) 255-5411

contact@baralinc.com

3764 NW 124th Ave
Coral Springs, FL
USA

(954) 255-5411

Sports Rights Management, Sports Marketing and Content Creation for Latin America and the US Hispanic market.

Executive Team

Luis Baraldi / CEO

Luis Baraldi / CEO

Luis Baraldi is one of the co-founders of Baral Group. Luis was in charge of all programming for DirecTV sports and then held the position of Vice President of Operations, Programming and Acquisitions at Pan American Sports Network (PSN). Luis has forged an excellent relationship base in Mexico and Latin America through his many dealings with TV stations, sports teams, sports leagues, and commercial clients. With his many years of experience in public relations, he is now one of the most well-known personalities in the Mexican sports world. He is an expert in media and sports promotions, and has been a consultant for major television networks the last 10 years. Luis was also a TV commentator for Television Azteca and a radio host for 15 years. Prior to that, Luis was a professional tennis player. He played for the Mexican Davis Cup Team for 10 years, and is a member of the Sports Hall of Fame of his alma mater, Lamar University.


Alina Baraldi / President

Alina Baraldi / President

Alina is one of the co-founders of Baral Group. She was a TV announcer for Television Azteca, ESPN Deportes, Diario Fox Sports, Pan American Sports Network (PSN), and DirecTV for 20 years. Alina has run the operations of Baral Group for over 25 years, and is the president of the company. She has organized hundreds of sports events across Mexico and the United States, including tennis, soccer, and golf tournaments. She co-produced and co-created the Football Legends series, along with Reid Rafter, which has been seen by viewers all around the world. Alina is also an expert in the sports and media markets in Latin America and in the US Hispanic market. She was the editor in chief of two sports magazines in Mexico for 15 years, TenisSoloTenis and Los Comentaristas. In addition, Alina was a professional tennis player who played Federation Cup for Mexico.


Ricardo Baraldi / Strategy & Business Development

Ricardo Baraldi / Strategy & Business Development

Ricardo Baraldi has worked with Baral Group since 2005. He has worked as an editor, a producer, a reporter, a manager, and currently  works in Strategy and Business Development. Ricardo was one of the co-founders of the US office and helped start Baral's US operation in 2005. He has led the charges for many projects including the restructuring of Baral in 2009, the development of VamosTV, and has provided Baral valuable insight on growth strategies. He has also been a strategic advisor to several TV networks around the world.  Ricardo holds a BS in Civil Engineering from Villanova University, where he played Division 1 tennis, and an MBA in management and marketing from the Wharton School at the University of Pennsylvania. 


Michelle Lehrer has been an intricate part of Baral's team since 2006. She has a degree in Communications and Journalism Cum Laude from Florida Atlantic University. Michelle Lehrer is a public relations expert, and deals with many of our clients and partners on a daily basis. She coordinates and manages the rights management group. Michelle has worked as a translator for Mexico Lindo y Futbol and Entre Tomas. She has also worked as a reporter on shows such as ArteTV. Michelle is a vital link for the production team, assisting and collaborating with directors and producers; she has been involved in all aspects of the production process at Baral from pre to post-production, as well as transmission.


Armando Baraldi / Vicepresident of Sales 

Armando Baraldi / Vicepresident of Sales 

Armando Baraldi has over 30 years of experience in sales and sports event creation in Mexico. Armando has been a promoter for Corona Universitaria, ATP tournaments, and organized the very successful junior soccer tournament, Futbolito Bimbo, for 12 years. He was general director of Magazine Deportivo for over 20 years, and the president of the Ola Roja professional basketball team. From 2004 to 2007, Armando created and organized the International Automobil Gala in Mexico. A former tennis player as well, Armando graduated from UNAM, in Mexico City, with a bachelors in Business Administration.