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2559 Webb Avenue Suite 1
Delray Beach, FL, 33444
United States

(954) 255-5411

Sports Rights Management, Sports Marketing and Content Creation for Latin America and the US Hispanic market.

Hugo Sánchez joins BeIN Sport and La Liga

News Blog

Hugo Sánchez joins BeIN Sport and La Liga

Ricardo Baraldi


Coral Springs, FL- Nov 4, 2013.  Baral Inc, is proud to announce that Hugo Sanchez, famed Mexican and Real Madrid soccer coach and former star striker has joined beIN Sport and has been named La Liga Ambassador to the America’s.

Mr. Luis Baraldi, Baral Inc’s CEO proudly generated the transaction, having strong ties with both Mr. Sanchez’s Management team and beIN Executives. Mr. Luis Baraldi has extensive knowledge of the sport and this type of dealings; he currently serves as the International Vice-President of renowned Mexican soccer team Pachuca F.C.

Baral Inc has been the catalyst of several negotiations of this caliber including some with renowned soccer teams and previously with Mr. Joseph “Sepp” Blatter president of FIFA.

“Baral Inc couldn’t be more thrilled about having a legend such as Hugo Sanchez work with the company and join beIN Sport” stated Michelle Lehrer, Director of Operations for Baral Inc.

Sanchez, has played for many European clubs, including Real Madrid. He was also a member of the Mexican National Team and participated in several World Cups and has broken countless records. He has played and coached in both LigaMX and  for the Mexican National Team and was awarded the European Golden Boot in the 1989-90 season with the Real Madrid. He has been named one of the best soccer players of all time and holds the title of “Pentapichichi” in Spain.